Last night, as a soundtrack for working on the epic finish of Death to the Witch-Queen! I queued up a favorite band of mine, Penumbra. They last released an album in 2003, then more or less vanished. A few years ago, I read that they had reformed. Great news! But, y'know, I like a lot of bands. I cruise the new releases daily, and every now and then, when I think of it, I'll look up a specific band that I haven't heard from in a while.
Last night, I decided to check up on Penumbra, and it turns out they finally released a new album... a full year ago, in 2015.
Even though the digital release wasn't available at either of my two preferred outlets (eMusic and Bandcamp), I bought it right away from good old Amazon. And damn, the album &*&@%$ kills.
I have hundreds of artists in my library, and near 4,000 "Loved Tracks" on Last.fm. That's a lot of new releases to try to keep up on. Had Penumbra offered a mailing list, and had I signed up for it, I would have known long ago about a new favorite that could have been on my playlists for the last year. This isn't nearly the first time this has happened. It happens a lot.
Chances are good that you enjoy a lot of authors and books. Generally, only the most recent are going to be fresh in your mind. If you aren't reminded somehow, what's the chance on any given day that you'll think, Hey is there is a sequel out yet to ______ that I read last January and really liked? Even less likely will you have that thought on or close to said sequel's release day. No, much more likely you'll be a year late, like I was. That's no good for you, and even worse for the indie artist or writer, for whom sales count most near the time of release.
So why not sign up and get that helpful reminder? You already get emails every morning from Petco and Groupon, and I won't send you even a tiny fraction of what they do. It will always pertain directly to my books. That way, when I'm no longer fresh in your mind, you can know right away that something new is out instead of waiting a year for the right brain-cogs to creak into place or an Amazon algorithm to stick it in your recommendations.
When you sign up, you'll get free ebooks, too, some of them exclusive, like "Bring Me the Head of Sheba Shebari" at right, which doesn't LOOK like it should have anything to do with Spartan Beast... but I write in a big universe.
So if you've read any of my books and liked them... go sign up! And while you're at it, do the same for other indie authors you like!