If you're an indie author who wants to sell any books, you have to do lots of promotion and marketing. Some hate doing it. I have learned to enjoy it. With the release of Death to the Witch-Queen! nearing, I'm testing out different ads to see what gets clicks. I've posted a Facebook gallery showing many of the variations. Take a look and tell me in the Comments (there or here) which are your favorites. In some too-brief trial runs, which were not scientific in that I changed more than one variable at a time (mentioning the price, mentioning 'Pre-order,' targeting options, etc) one variation did come away the winner, but I'll hold off saying which (or witch...?).
You can pre-order Death to the Witch-Queen! now at your favorite ebook seller, or buy it when it comes out 12/17 at the launch price of $0.99 / 99p.